Client - IPC Media Ltd


Project - Interior Signage in the Blue Fin Building, Central London

Design Brief

The Lettering Centre was asked to create an array of interior signage for IPC Media in the landmark Blue Fin building in London..

Some was purely decorative, with glass frosting and manifestations on glass walls, whereas some was functional, such as directional signage. We worked closely with the team at IPC Media to ensure that we met every requirement they had.


Because there was such a wide variety of types on interior signage desired The Lettering Centre had to work hard to ensure that every need was met, and we are extremely proud of the results.

A brief selection of the work we carried out for IPC includes;

The 10th Floor Reception wall, which was entirely made out of glass. We applied various types of frost to the face of the glass wall, and applied hand-crafted mirrored bronze lettering to its surface. Throughout the building we also manufactured over 800 linear metres of digitally printed frosted decals, where over 90% of the images were from IPC publications.

We also created directional signage hung throughout the building. These were large Perspex panels suspended from the ceiling via stainless steel bars, with brushed stainless steel arrows underneath. The lettering on them was created out of vinyl text.

We manufactured department signs, which were again suspended from the ceiling throughout the building. These were either sprayed aluminium trays with applied vinyl, or fret cut foamex letters mounted on foamex back panels.

In the reception area we also crafted a magazine rack made using anodized aluminium and tinted Perspex, for point-of-sale magazines to be displayed.