Client - Park Plaza Hotel


Park Plaza Hotels & Resorts is a worldwide chain of 36 hotels, with a total of 6,043 guest rooms, in more than 35 locations, primarily in the major markets of Europe, the Middle East and Asia. In 2000 Carlson Hotels Worldwide acquired the Park Plaza┬« Hotels & Resort brand from Park Plaza Worldwide.

Project - Interior and exterior signs, London

Design Brief

Hotel Signs for the Park Plaza Westminster Hotel and the Park Plaza Victoria Hotel.

Location: London, UK

The Lettering Centre was engaged to complete all the interior and exterior signs for both the Park Plaza Westminster and the Park Plaza Victoria hotels in London. The requirement covered all signage including exterior projection signs, lettering, directional signage, interior lift signage, spa and directional signage.

Solution / Description

The Interior Signage briefed in from the Design teams at both hotels was for Wenge wood Frosted Glass and Polished Steel lettering. This would be reflected throughout the hotel including directional signs, doors, lifts and the Spa area.

The Exterior of the building called for built up lettering and brand components across a number of curved surfaces. The signage is also halo or back lit as defined by the brief.

Technical Specifications

Exterior Fascia Signs

Built up 3D letters stood of background to allow for halo illumination around each letter.
Illumination provided by blue cold cathode (neon) tubing or blue LEDs.

Interior Signs

Frosted glass panel decorated to the reverse braced by Brushed stainless steel and Wenge framework.