Client - Foot Locker

Foot Locker, Inc. (NYSE: FL) is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in approximately 20 countries worldwide. Formerly known as Venator Group, Inc., it is the successor corporation to the F.W. Woolworth Company (“Woolworth’s”). Foot Locker, Inc. operates the eponymous “Foot Locker” chain of athletic footwear retail outlets (along with “Kids Foot Locker” and “Lady Foot Locker” stores), Champs Sports, Footaction USA, and Eastbay/ Eastbay/ own the rights to Final Score, ESPN Shop, AFL Store, and The United States Olympic Shop. The chain is known for its employees' uniforms, resembling those of referees.

Project - Window display, Paris

Design Brief

Location: Paris, France

The lettering Centre was engaged to produce a series of windows for the Footlocker store in Paris, France.

The brief was to create the effect of a close up of the side of an Nike Trainer showing the molding and detail present in that footwear.

Solution / Description

The effect shows a build up acrylic paneling cut to the flowing designs of the trainer, and then colored using differing vinyls, creating a stunning three-dimensional effect on the storefront.

Teams were sent to France to carry out this detailed work over a course of evening after the stores were closed.