Client - Druce


Druce is one of the oldest Estate Agents in London, having been established in Marylebone in 1822. In the mid-eighties an office was further opened in Harrington Road, South Kensington. Both offices are prestigious and well-known landmarks in their local areas.

Project - Interior and Exterior Signage for the Kensington Branch

Design Brief

The Lettering Centre team was asked to undertake all signage requirements for a refurbishment of the outlet in South Kensington.

We created exterior signage, which included mounted signs, and backlit glass fascia.

We designed the interior signage, which included a variety of displays, from revolving literature display for displaying estate magazines, to a hanging rack to display housing brochures, to interior glass work.

Solution/Description

For the exterior frontal signage we created a glass fascia, to which we applied dark red vinyl graphics. These graphics had cut-away stenciled lettering etched in them, so had the ability to be illuminated from behind.

We then hand crafted built-up stainless steel letters attached to two steel rods, which were fitted to the fascia above the door.

We also created glass manifestations on the windorws to draw attention to the brochures on display there. 

For the interior signage we designed a range of features;

The window displays were hanging toughened Perspex ‘slots’ for the housing brochures to fit inside. These were attached to each other by short aluminium rods, topped with burnished wooden panels, and then the entire fixture was suspended from the top of the window by a large brushed aluminium column.  

We further manufactured a rotating literature display to place estate magazines and brochures in. These were put in the corners of the building.

We then designed a rack of spotlights, which were halogen lights with a brushed aluminium exterior. These were fixed to the ceiling, and shone so that they lit the window displays and the back of the exterior sign.